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Email Marketing Coordinator


Position Purpose:

The Email Marketing Coordinator works collaboratively cross-departmentally to help oversee the build and deployment of a variety of email marketing campaigns. This client-facing role can adapt their ideas and desires to fit the personality of that brand’s campaigns. This position is expected to develop and track email campaigns in order to increase the business' email marketing success. 

Principal Accountabilities:

  • Collaborate with Marketing and eCommerce persons for each of our 10 brands to fill in monthly email calendar and ensure staying on-track with deliverables
  • Build and test emails before they are sent, being held accountable for bugs or typos
  • Coordinate creative assets for emails from different marketing departments and designers
  • Work ahead of schedule and alongside Web Project Manager to see that required landing pages are in place when needed
  • List building: list cleaning and segmenting exercises
  • Actively work to ensure email campaigns are impactful and accurately tracked
  • Stay up-to-date with emerging web technologies, to investigate and know what is considered a “best practice” regarding email marketing
  • Oversee creative development of new email templates and redesign of existing templates, to ensure the adherence to best practices, optimization of deliverability, and look and feel
  • Analytical mindset: you will be instrumental in creating and sending reports communicating email performance
  • Build on knowledge of our current email activities and our audiences to discover ways to grow our lists organically

Minimum Qualifications:

  • 1-3 years experience in marketing and/or email marketing
  • Working knowledge of HTML/CSS, preferably with experience specific to emails
  • Must be organized, independent, and able to switch rapidly between different brands in a fast-paced environment
  • Can make your way around a PSD within Photoshop
  • Knowledge of campaign building and tracking
  • Knowledge of segmentation and persona development
  • Proficiency in MS Office
  • Team player attitude a must

Desired Qualifications:

  • Experience working with Bronto Email Marketing Platform
  • Familiarity with Google Analytics
  • Outdoor/winter industry knowledge is not required but considered a huge plus

#NEWELLCAREERS

Location:
Seattle, Washington

How To Apply:
Interested candidates please visit http://jarden.jobs/ to access all K2 Sports job opportunities posted on the website of our parent company Jarden Corporation.

Equal Opportunity Employer Minorities/Females/Disabled/Protected Veterans/Sexual Orientation/Gender Identity

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