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For over 50 years K2 Sports has been an athlete driven company focused on fun, friends, family and product innovation. K2 athletes are a great source of pride for our brand and are a collection of the best skiers and snowboarders in the world. K2 Sports athletes are also reflection of our brand, and with that comes great cultural, civic and moral responsibility to be of the highest of character that is respectful of themselves and others. K2 has zero tolerance for any conduct that deviates from these ethos in an effort to promote only the best role models and influence leaders in our sport in the spirit of K2.